The first stage drew heavily on the ABS databases, especially our series of forecasts of transformer markets. With additional data input and analysis we were able to refine the forecasts and produce a forecast for the target company's product segment in the relevant countries.

Executive face-to-face interviews was conducted in the target country and two neighbouring markets, to explore reactions to the target company among potential customers and to establish their needs. 

Reactions to the company were positive but the product offerings needed to be changed. A new product plan was developed and the bank approved funds for the purchase.

The two companies have redesigned their product ranges and have achieved a substantial increase in sales.