For this project, we combined the techniques used in industrial research with the rigorous sampling and modelling techniques used in media research. The study involved three phases.

• Desk research - extracting data from the ABS databases of over 11,000 utilities and energy companies to estimate potential audience
• Qualitative research - exploring and assessing likely reactions to the information service and potential take up 
• Sample survey - 500 interviews with executives and information users in five countries in Western Europe

We then used this information to draft a purchase model and establish the communication channels.

This enabled the service planners to adjust the content of the service to market demand and sell more effectively.