Our client had developed an online energy information service and needed to: measure and identify the potential market, quantify potential take-up of the service and investigate a set of marketing factors to develop a go-to-market strategy.

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Our client asked ABS to locate the markets for a niche category of power generation equipment, to size the markets, establish purchase influence factors, produce a competitive analysis, a gap analysis and a go-to-market plan.

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A leading transformer manufacturer was planning to buy a competitive manufacturer in a country in Eastern Europe. The company's bankers required a quantification of the market for power transfomers and an assessment of the target company.

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A high technology company had developed a ground-breaking new technology. Each sales pitch would cost a large amount of money, with expensive staff travelling long distances. ABS was briefed to pin-point the 20 most likely customers in the world.

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A leading UK water utility wished to establish the level of knowledge of water liberalisation, establish decision factors in choice of supplier and explore attitudes towards the company and competitors,

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The client, one of the top four suppliers of the product in Europe, needed to establish market size and future growth potential, and to investigate factors affecting choice of product and supplier.

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